Messaging
We deliver messages to diverse audiences using different communication tools, such as documentaries, infographics, statistics, radio jingles, TV broadcast and the climate change media apps.
We utilize the traditional media to explain research, government and civil society action.
We also utilize traditional rural communication methodology which still subsists as powerful influentials of behavior in many rural communities across Africa. We engage the traditional rulers to convey messages of climate change adaptation to rural settlers.
Rural settlers in Africa constitute a large chunk of those involved in agricultural activities; we believe that this segment of the society is in urgent need of climate change related intervention communication.
Community Media
People dwelling in rural areas are the most vulnerable to the impact of Climate Change. This is because they are incapable of adapting to the new way of doing things. The use of firewood for cooking aside from depleting the climate may cause health challenges.
We train communities to develop and tell their stories. This is one of our behavioral change initiatives that allows communities contribute to promoting and championing the issues of climate change in their communities
MACCI trains communities on the primary media techniques, for instance organizing and shooting short drama. We also donate mass media equipments to encourage the communities to tell their own story in their own way.